A billboard promoting the popular noontime variety show ‘It’s Showtime’ has been installed outside the GMA Network Center, coinciding with the show’s ‘Magpasikat’ week celebration.

The billboard, visible from MRT Kamuning station and along EDSA, marks a historic moment as ‘It’s Showtime’ celebrates its 15th anniversary and airs on GMA Network for the first time.

The billboard promotes the much-awaited ‘Magpasikat’ week, a signature segment of the show where hosts compete in grand performances to showcase their talents. This year’s celebration is especially significant, as it marks ‘It’s Showtime’s’ first ‘Magpasikat’ week to air on GMA Network.

 

During the show’s 15th anniversary press conference at the ABS-CBN Broadcasting Center in Quezon City, host Kim Chiu expressed her gratitude for the opportunity to celebrate with GMA. “Very thankful kami. Lalo na at first time namin i-ce-celebrate ang ‘Magpasikat’ sa GMA, at 15th anniversary pa kasama ang mga Kapuso,” Chiu said. “We’re very happy, we’re very lucky, and looking forward kami na mapanood ng lahat.”

The hosts have been preparing extensively for their ‘Magpasikat’ performances. Jhong Hilario described his team’s presentation as “mapuso,” while Ogie Alcasid called theirs “lantaran.” Kim Chiu shared that everyone has been putting in immense effort. “Lahat kami sobrang pinaghahandaan ‘yun. Dugo at pawis talaga. Minsan kinekwestyon namin, ‘Bakit ba natin to ginagawa, ano bang kapalit nito?’ Wala, sadyang gusto lang talaga namin magbigay ng spectacular experience for the Madlang People for the entire week ng ‘Magpasikat,’” she said.

‘Magpasikat’ week will run from October 21 to 26, with each host’s team showcasing their special performances.

‘It’s Showtime,’ which first aired on October 24, 2009, has evolved from a talent competition into a beloved noontime variety show, featuring comedy skits, games, and musical performances.

Over the years, the show has become a cultural staple in the Philippines, promoting positive values, supporting diverse talent, and entertaining millions of Filipinos daily. Now on its 15th year, ‘It’s Showtime’ continues to be a major force in the entertainment industry, reaching an even wider audience through its partnership with GMA Network.