Brands that have cooperated with Jennie are gradually changing their representatives. This caused debate in the Korean advertising world.

Recently, Salgoo News had an article related to Jennie’s advertising field. The article begins: “Many people’s attention is focused on the information that BlackPink’s Jennie – who used to lead the advertising world – is gradually disappearing from this field.”

The brand chose a new person to replace Jennie
Salgoo News points out that Jennie was once an advertising queen and that cannot be disputed. Jennie even appears so much that the public often says, “I can’t live without Jennie.”

Last year, the singer’s advertisement for Tambourines achieved great success and became one of the most popular videos on social networks at that time. The video released through Jennie’s official channel surpassed 1.3 million views after just one day of release.

The media has listed the brands Jennie has modeled for such as Vita 500, Hera, Chanel, Beauté Curly and commented: “There are countless brands where Jennie is an advertising model. However, these brands are taking turns replace representative”.

Regarding Jennie’s position in the advertising world, Korean media said: “4th generation girl groups are taking over the advertising world with their crazy popularity. As a result, their advertisements Jennie gradually decreased.”

According to information, Ace Bed changed their model from Jennie to Park Bo Gum and Vita 500 stopped recruiting models after the contract with the female singer ended. Olens was originally promoted by all members of BlackPink, including Jennie but was recently replaced by NewJeans.

Experts confirm that Jennie still maintains her level with world-famous brands.

On March 6, Lotte Chilsung Liquor released a new video to announce actress Han So Hee as the new brand representative. This brand previously signed a contract with Jennie.

“We will replace the representative model from BlackPink Jennie to actress Han So Hee. Han So Hee’s gentle smile and stylish image match the brand identity of soju. In addition, Han So Hee’s approachable appearance and active communication with fans through social media fit our vision. Therefore, we first chose her as our avatar photo”, Salgoo News quoted the brand sharing.

Salgoo News analyzed the brand that worked with Lee Young Ah in 2006, then Goo Hye Sun, Lee Hyo Ri, Jo In Seong, Shin Min Ah and Suzy. Among them, Lee Hyo Ri was the brand’s representative model for 5 years (2007 to 2012), while Suzy worked for about 4 years, since 2016. After Suzy, this position was assigned to Jennie.

According to Money Today, last January, Ace Bed – the No. 1 bed company in Korea – escaped the crisis of being delisted due to insufficient stock diversification requirements. Actor Park Bo Gum’s return as an advertising model for the brand creates a synergistic effect and establishes solid achievements in 2022. In the third quarter of last year, cumulative revenue reached 261 billion won and profit operations reached 48.8 billion won. This brand was also previously advertised by Jennie.

Advertising world debates
Salgoo News points out that whether Jennie will be replaced in the domestic advertising field or not is still controversial. Because, many experts believe that Jennie is not being replaced, but that she has shifted to international advertising – which is more profitable and has a higher position.

“Jennie actually switched advertising contracts to foreign brands. Jennie’s ads released in 2023 are Chanel and Calvin Klein. Both are global brands. Just two months ago, Chanel suspended A large billboard with Jennie’s image in a shopping mall in Hong Kong. At Calvin Klein, as soon as Jennie’s photo set was released, the products she wore were sold out, proving Jennie’s appeal. experts commented to Salgoo News.

Born in 1996 and 27 years old this year, Jennie received attention immediately when she debuted as a member of YG Entertainment’s girl group BlackPink on August 8, 2016.

Among celebrities who debuted in the 2010s, Jennie has an overwhelming influence in the fashion industry. She is considered an image that women want to learn from, after singer Lee Hyori and actress Jun Ji Hyun.

Jennie – who has a great influence on the image and profits of all the products she advertises – has helped increase revenue by more than 40% when working as an exclusive model for the cosmetics brand HERA. She is considered a celebrity with great influence on the public.

Recently, Jennie departed from Incheon International Airport to Paris on March 6 to attend the Chanel show. She has been a brand ambassador since 2017. Because of injuries near her eyes, the BlackPink member wore a medical bandage when appearing at the event. Immediately, the image of wearing medical tape became a trend on social networks.